Third quarter 2011 data shows Nokia is still king, but with thinner margins. On the other hand, Samsung and ZTE scored rise in market share.
According to research at Strategy Analytics, global handset shipments grew 14% from the previous period by the number of 390 million units. Nokia is still the champion with a market share of 27.3%. The amount is quite large decrease of the percentage of 32.3% in the same period in 2010.
Nokia's position dipepet Samsung to gain market share 22.6% from the previous 20.9%. In total, Samsung shipped 88 million phones, a combination of a smartphone with a feature phone.
"Sales of Nokia's powerful dual sim model offset by weak demand for Symbian smartphones," said Neil Mawston from Strategy Analytics. The advent of Windows Phone Nokia recently is expected to restore the position of Nokia.
LG Electronics stand in third position, but their market share fell to 5.4%. ZTE LG approached in place kempat with 4.4% market share.
Completing the Top 5 position is Apple. Quoted from EETimes, Monday (10/31/2011), vendors that rely on sales of smartphones are holding a market share of 4.4%.
If viewed only from the smartphone category only and does not take into feature phone, the Samsung is currently a ruling by the number of shipments of 27.8 million units of smartphones. Followed by Apple, and Nokia.
Position 5 of the World's Largest Mobile Phone Vendor Quarter 3 2011:
1. Nokia - 106.6 million units - 27.3% 2. Samsung - 88 million units - 22.6% 3. LG - 21.1 million units - 5.4% 4. ZTE - 18.5 million units - 4.7% 5. Apple - 17.1 million units - 4.4%